5/1/2023 0 Comments No umbrellas allowed ost![]() Soon after, the County hired SMG as the facility manager and since then, the Saginaw Spirit hockey club became a major tenant. The rejuvenation for the Event Center began in 2001 when the community supported a millage for renovations. The new naming rights sponsorship adds to a succession of positive enhancements to the former Civic Center. This is a very positive contribution of quality of life for all residents in Mid-Michigan." "Having a naming rights sponsor will help ensure not only local OHL hockey but quality entertainment for the foreseeable future. "We are excited about the commitment Dow is showing by supporting the community and the Event Center," said Dick Garber, Ontario Hockey League Governor and owner of the Saginaw Spirit Hockey Club. With the internationally-known Dow name associated with the Event Center, facility manager SMG expects exceptional benefits."An association of this nature further legitimizes the facility as a regional sports and entertainment destination and The Dow Event Center will now join the ranks of other complexes such as Comerica Park, Ford Field, Pepsi Arena, and many others that attract world class entertainment," said Allan Vella, SMG general manager. "Going into our third year as a sponsor of the Saginaw Spirit and with about 30 percent of our employees and retirees residing in the Saginaw/Bay area, we wanted to reinforce our commitment by investing in a facility that is very important to our community." Dow fit all of the requirements.Īndrew Liveris, Dow president and COO, said the sponsorship enhances a long tradition of company support for mid-Michigan. The County, SMG and the Spirit looked for a naming sponsor that was local, and a Fortune 500 Company that makes products in America that improve the quality of life for area residents. The County, SMG and the Spirit agreed from the start that a naming rights sponsor would be a big boost for the financial stability of the Center." "We are confident the new name will encourage growth in the area and entice additional businesses to move to downtown Saginaw. "Saginaw County leaders feel this naming sponsorship will have many positive benefits for the area," according to Marc McGill, Saginaw County Controller. The cost of the sponsorship is $250,000 per year, for 10 years. The Saginaw County Building Authority and the County Board of Commissioners today voted to award the sponsorship to Dow. Dow has changed the name to The Dow Event Center.įor almost three years, at the direction of Saginaw County, SMG in cooperation with Saginaw Spirit Hockey Club, LLC, has sought to strengthen the financial position of the Event Center with a naming rights sponsor. Saginaw County Event Center facility manager SMG announced today it has awarded the naming rights for the Saginaw County Event Center to The Dow Chemical Company. New Name Expected to Attract Growth to Downtown Saginaw ![]() Naming Rights at the Dow: Dow Awarded Naming Rights Sponsorship for Saginaw County Event Center Only stairs are accessible for balcony seating. ![]() ![]() ![]() *Please note: The Theater does not have an elevator to reach balcony seats. The lobby of The Theater At The Dow Event Center features a large staircase, a king chandelier and a large glass wall to allow plenty of daylight to shine on your event. The lobby of The Theater At The Dow Event Center can also be transformed to host private events such as dinner parties and wedding receptions for up to 100 people in a banquet set-up. The Theater At The Dow Event Center has hosted exciting events such as Jerry Seinfeld, Jeff Dunham, Broadway Musicals such as “RENT” & “CATS”, Theresa Caputo, Casting Crowns, Kansas, Newsboys, David Blaine, PJ Masks, Paw Patrol LIVE and more! Equipped with professional lighting and sound systems, spacious dressing rooms and convenient loading areas, The Theater At The Dow Event Center is an extraordinary venue for exciting theater entertainment. The Theater At The Dow Event Center is located at the east end of The Dow Event Center and can seat up to 2,276 guests. ![]()
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